How B2B Businesses Are Tackling Social Media in 2014

Although it may seem counter-intuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers are taking on the role of social “amplifiers” for their firms.

World of Social Media Monitoring and Analytics

As we use social media to connect with others, we create a digital data trail of human interaction. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights. For companies properly collecting and analyzing this data, it can be key to success.

Rise of Social Media in Ecommerce

Over the years, the shopping experience has evolved along with the web. Today brands can no longer afford to ignore their customers. And as more and more customers shop online, it has become highly critical for brands to engage with their potential customers. Here MobStac provides a few interesting numbers that further drives in how social media is beginning to define the e-commerce sector.

5 Social Media Makeover Tips for Business

Social media is not rocket science. That’s good news because it means that with some minor adjustments to your Facebook page, Twitter account and weekly calendar you can stand out from your competition, get more leads and engage with more customers. In this infographic, GroSocial looks at fve social media makeover tips for business.

The Social Media War

Social interaction is a part of human nature, but with busy lives or distance sometimes separating friends, family, acquaintances and colleagues, social networks are filling a need globally. While there are some leaders in social media, there are dozens of networks filling various categories and needs, all fighting for attention.