What Is Social Data Worth?

We are well aware of social media’s grand success, but how much is the consumer worth? This new infographic from Backupify takes a look at how much we as users mean to popular sites such as Facebook, Twitter, and Yelp.

The Rise of the Slacktivist

Slacktivist, a term coined by Dwight Ozard and Fred Clark in 1995, simply means “doing something in support of an issue or cause that requires minimal personal effort.” But, is there any value in slacktivism? Can 500,000 people on Twitter actually change something? Or is hitting the streets and protesting the only real way to cause social change? Sortable takes a look at the rise of slacktivism, and the power this movement has.

7 Reasons to Embrace Online Culture

2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth. You can hate social media but if you are looking to gain business, you certainly can’t ignore it. The following infographic published provides 7 reasons to embrace online culture and some thought provoking questions to get you loving Facebook, Twitter, emarketing, blogs and more.

Very “Pinteresting” – Demographics on Pinterest Users

One thing marketers and brand managers cannot ignore is the fact that Pinterest has provoked a resurgence of web site referrals, which have been trending downward since the advent of other social sites like Facebook and Twitter. The details included in the following infographic will help you better understand this audience and ultimately, the undeniable impact of Pinterest as a referral platform.

How Can Social Media Get You Fired?

It’s hard to stop them – that is employees spending time on social media sites such as Facebook, Twitter and others. But when is too much too much? At what point can social media cost you your job? This infographic takes a look at this interesting question.

Vote 2012: Social Media vs. Traditional Media

Historically, caucuses have served as early indicators of which candidate might win their party’s nomination. However, earlier this week, many speculated that Twitter would be a better predictor of the Iowa caucuses than traditional polling. And they might have been right.