Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply. A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those leaders who are present, 70% have accounts on only one network. This is a major missed opportunity and it’s high time for CEOs to dive into social media fully.
With so many social media networks today and each one constantly changing, keeping track of your company profiles across all these channels can be challenging. Everything in a specific social channel is likely to change, sometimes frequently. That’s why Arcalea has put together this social media reference guide for summer 2016.
Social Media Marketing is the new advertising for most businesses. Advertising can be done in an instant and pushed out over social media platforms during the peak user times so the ad’s get seen. Users will “like” pages and “follow” a business based on their own buying habits and will see the posts and respond to them. This is a huge factor in increasing foot traffic and sales into your business.
Building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry. Visual assets are core to how brand story is presented, so getting the right image might be crucial for your brand on social media. In the following infographic, see important image sizes for your business social profiles and pages you should always keep in mind when presenting your service on social networks.
When you begin to sound like a robot on platforms meant to be social, it doesn’t take your followers long to take notice. The negative impact can be very harmful to your brand. So, how to avoid social media automation mistakes? By including a human touch on these varied platforms.
When it comes to Pinterest, a lot of companies struggle to resonate with users. And, when you consider that there are 70 million active users on Pinterest, this is not a social network to be ignored. Marketing and analytics solution provider, Piqora, claimed its customers experienced a 67% increase in e-commerce revenue from Pinterest referral traffic when compared to other social networks – so Pinterest can be a great platform for those who know how to use it.
What else can you do get social media traffic or attention? You can use StumbleUpon where the competition is not as fierce. StumbleUpon is the 4th largest social media traffic driver. Unlike Twitter and Facebook, StumbleUpon delivers traffic to your door step – there is no fighting for top spot or hoping for clicks.
Social media management tools have made life much easier for busy business owners. However, a common complaint many have is, with so many social media management tools to select from, how do they know which is best for their needs? This infographic ranks the top 4 Social Media management tools based on how their own users rate them on items such as customer support, satisfaction, ease or use or product direction.
The following infographic provides ten reasons as to why your ecommerce business needs to have a social media strategy. It also illustrates the importance of having a social media strategy and how it can help evolve your ecommerce business on to the next level.